Designing a logo that conveys a direct and clear message to its audience can be tricky. Business owners, entrepreneurs, and organizations often struggle to choose the best design, color, icon, typography, and feel for their logo. A well-designed logo makes an excellent expression but it’s simply not that easy to create a memorable & impactful logo
We know you are looking for answers. That’s why we gather these logo designing guidelines for you. Read on and discover the best logo design guidelines and rules that will help you create a truly awesome logo:
Start with the idea
Ideas are the beginning of everything. Think about some unique logo designs that you remember and love. Take ideas from other popular brands to learn how they have designed their logos. It also helps to discuss you logo ambitions with friends and family since it might bring out new ideas.
Search symbolic words
Words can play a golden role in helping determine the feel and personality of your logo. Use online tools like thesaurus to discover what kind of feelings your business can be related to. For instance, if you have a hardware store, then, going through similar words like metalware, implements, and ironware will help you realize that your logo ought to represent strength.
Sketch logo from scratch
Once you have acquired decent information for creating a logo, grab a pencil and start sketching every idea that pops up in your head. Don’t get frustrated in case your initial sketches aren’t neat. It takes some time for logo design ideas to appear on paper. The best logo design guideline and rule is to keep the design simple. Remember, you have to get the basic design right in the beginning.
Color selection cues
When you have created few rough versions of your logo, it’s time to select colors for it. Colors play an important role in determining the personality of a logo. Most find it difficult to finalize the colors since they are not sure what color combinations work best. To help logo design newbies, we create this logo color combination guide!
Think about typeface
Your font choice says a lot about your business. Avoid using generic fonts that look standard and don’t align with your brand’s identity. Generic fonts will make your logo look less professional, especially if you are making a typeface logo. Try using unique fonts for your logo that are fresh and vibrant. This is totally a golden rule of logo design!
A good logo has features that distinguish itself from other brands. Best ones also have hidden meanings. Like Amazon’s logo has a simple in it and FedEx logo has a forward-moving arrow. So, focus of adding such a unique design element to your logo as well. This probably is one of the best logo design guidelines anyone will share with you!
Refine logo design
Make sure you do give finishing touches before finalizing your logo. Clear out the clutter. Remove any extra details that are not needed. Check the text, color, outline, and also make sure it matches to your buyer’s persona. Make it look professional if you are a B2B business. Make it fun if you are a fast food joint.
Make it digital
Once you have prepared a good sketch, you need to develop it using a graphics platform so that it can be used digital for prints & published on web. Photoshop, Coreldraw, and Illustrator are some popular logo design platforms but require experience to master and also are also expensive. Start designing for free with Logodril
Ensure Better Scalability
Make sure you know your logo size. Logos are used on multiple platforms like social media pages, company’s website and also offline merchandise. Sometimes, logos are also printed on platforms like billboards. So, select an adequate size for your logo so that it doesn’t get stretched over big banners. This is a must-abide logo design practice!
Use online logo generators
Online logo makers help common folk in designing professional logos with ease. Top rated logo making platforms like Logodrill are popularly used to create, customize and download logos at very small cost. Not sure if you have the time and skill to create a logo on your own? Email at email@example.com to discuss your logo design goals with experienced logo designers.
Logo design guidelines – Endnote
An excellent logo creates an everlasting expression in the minds of people. With logo, you mark your brand’s ownership and build trust with your customers. So, it is essential for businesses, NGOs, organizations, and even celebrities to make a truly exceptional logo.
Do you have more logo making guidelines to share? Share them in the comments section and let’s start exchanging ideas!
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